Copyright 2006 The Fitness Consulting Group
Here are five simple strategies that any personal trainer can adapt to their business and almost instantly increase their profits:
1. Raise Your Prices. This is the most simple, yet overlooked strategy for increasing your income. If you perform 30 sessions per week and raise your prices by just five dollars per session, youve increased your yearly income by $7800. Not a bad improvement considering that you didnt have to do anything else differently. Most of your clients wont even bat an eye at this increase and the ones that have a problem with a small price increase will almost always be your headache clients. Simply move on and youll soon replace them (if there are any) with a new client happy to pay your fee.
2. Have a back-end. The lifetime value of a client is the total amount of money that a client spends with you during the duration of the time you do business together. Most trainers limit this number to the amount that each client spends on personal training sessions. Since your clients undoubtedly view you as their fitness resource so dont make them look elsewhere when they need
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